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We won a Gold and a Bronze award at the recent Mob-Ex Awards 2020! It’s an honour to be within the league of other strong contenders from the South Asian, Southeast Asian, and ANZ regions and have our work recognised as one of the most creative and strategic mobile marketing campaigns.

Take a look at our award-winning and shortlisted campaigns:

ookyo x Dan Khoo PUBG campaign

Awarded Gold for Best Use of KOL

Digital telco ookyo was keen on building its brand presence among the millennial market. Leveraging on the insight that eSports was becoming a popular activity among this audience, we collaborated with renowned YouTuber Dan Khoo and other gaming influencers – Faiz Dickie, Adam “SparTanker” Faiz, Talitha Tan, and Ernest Ng – to create an entertaining real-life PUBG video.

See The Case Study

Nutox Wheel of Radiance CNY campaign

Awarded Bronze for Best Use of Mobile – Beauty
Shortlisted for Best User Experience

To help Nutox connect with its audience and stay relevant during the festive period, we launched a dedicated microsite where users could create personalised ang pows and share them with their loved ones. To increase interaction, we also created the ‘Wheel of Radiance’ game, where users could spin the digitised wheel for a chance at winning Nutox prizes.

Spin The Wheel

LANEIGE Cica Hunt: A WebAR campaign

Shortlisted for Best Use of Interactive Media / AR & VR
Shortlisted for Most Innovative Use of Mobile Technology

To help LANEIGE bring awareness to its Cica Sleeping Mask, we conceptualised a fun, innovative campaign which centred on educating consumers on the unique ‘Cica’ ingredient. We personified ‘Cica’ as the main character in a location-enabled web-based AR game.

Find Out More

Gery: #ConfirmedSatisfied content strategy

Shortlisted for Best Social Media Strategy

As Gery Malaysia was looking to raise its brand awareness among Malaysians, we conceptualised “#ConfirmedSatisfied” – a social media strategy where we animated Gery’s Cheese Crackers and Chocolatos snacks into cute characters to increase the brand’s relatability. These characters were featured in quirky situations and viral social media trends paired with witty Malaysian slangs which resonated well with its audience.

Visit Gery’s Facebook

Asia Pulp & Paper (APP) has appointed Malaysia-based Kingdom Digital to manage digital duties for its tissue brand PASEO Singapore. The appointment follows a virtual pitch in March, in light of the COVID-19 pandemic and will run for six months. The appointment commenced in October and the agency will be responsible for social media management, including content planning and development, community management, as well as influencer campaign executions for PASEO Singapore.

Work for the brand has already rolled out, with both parties working to promote the launch of PASEO’s first-of-its-kind colouring facial tissue box – PASEO Kids Facial Box. Through the PASEO Kids Facial Box, the company hopes to bring the imagination of both kids and adults to life via the art of colouring. This is also a continued effort from the APP Group to spread awareness on the importance of wildlife protection and conservation.

The product comes in two designs. The first concept features pictures of endangered animals from Indonesia’s rich biodiversity, while the second concept features playful dolphins, which has become synonymous to the brand as a result of its popular dolphin-print toilet tissue range.

Kingdom Digital featured the various ways the facial box fits into the everyday life of Singaporean families through relevant content on PASEO’s Facebook and Instagram channels.

To boost visibility, Kingdom Digital also tied up with popular mummy influencers Clara Chan and Vanny Tang to raise awareness for the product and drive participation for the PASEO’s Kids Facial Box colouring contest, in collaboration with Crayola Singapore. To participate, consumers can purchase the tissue box, colour it and submit a photo of the finished product with a creative caption in the comments section of PASEO’s Facebook contest post. The contest ends on 31 December this year.

Christina Lye, country head for APP commercial, Singapore, said besides demonstrating a good understanding of the dynamic digital media scene, Kingdom Digital’s strategic recommendation and creative pitch for PASEO was also distinctive. “Through this partnership with Kingdom Digital, we look forward to increasing PASEO’s engagement with our consumers,” Lye added.

Meanwhile, Kingdom Digital’s CEO Ryan Ong said: “Backed by our refined digital expertise and highly-experienced team, we look forward to helping PASEO strengthen top-of-mind awareness and establish its position as the preferred premium quality tissue brand among consumers.”

The agency broke into Singapore last year – marking its first foray into the international market. Kingdom Digital has since bolstered the Singaporean team with a senior content strategist along with a digital account manager, who will be working closely with the local clients.

Originally posted on Marketing-Interactive

Kuala Lumpur, Malaysia – The Malaysian branch of global alcohol beverage manufacturer Moët Hennessy Diageo has appointed Kingdom Digital as its digital agency to handle the Diageo portfolio, specifically Scotch whisky brand Johnnie Walker and its single malt Scotch whisky brand Singleton. The agency was appointed in September following a pitch in April.

Under the appointment, Kingdom Digital will be responsible for assisting both Johnnie Walker and Singleton brands in their content planning and creation, creative development, along with social media management and performance analysis. The agency said the appointment is for a period of four months, with a possibility of extension.

Rajesh Joshi, marketing director of Moët Hennessy Diageo Malaysia for Diageo brands, said, “We are thrilled to partner with Kingdom Digital. The agency has demonstrated a good understanding of our brands, digital strategy, and goals in driving our business forward through innovative ideas. We look forward to producing campaigns that resonate well with our brands’ audiences and deliver exciting work for the Malaysian market.”

Meanwhile, Kingdom Digital’s CEO Ryan Ong commented, “It’s an honor for us to work with such esteemed brands. Through this partnership, we are confident that we’ll be able to assist Johnnie Walker and Singleton in strengthening their brand awareness and expanding their reach through a more digital-first approach.”

One of the agency’s first campaigns for Johnnie Walker includes promoting its newly-launched limited-edition John Walker & Sons XR 21 – The Legacy Collection. The latest collection aims to celebrate the rich heritage and diversity of the Malaysian Chinese communities.

To support this, Kingdom Digital produced a short, animated video that centered on the intricate heritage of the Cantonese, Hakka, and Hokkien clans. The video was released early November on Johnnie Walker’s Facebook.

The second phase of the XR 21 Legacy Collection campaign, set to roll out in December, will be focusing on a few other Chinese communities. Aside from digital asset development and video production for the campaign, Kingdom Digital will also be leveraging on Johnnie Walker’s social media channels for further visibility.

Originally posted on Marketech APAC

Moët Hennessy Diageo Malaysia has appointed Kingdom Digital as the digital agency to handle its Diageo portfolio, specifically Johnnie Walker and Singleton. The appointment was made in September following a pitch in April.

“We are thrilled to partner with Kingdom Digital,” said Rajesh Joshi, Marketing Director of Moët Hennessy Diageo Malaysia, Diageo Brands. “The agency has demonstrated a good understanding of our brands, digital strategy, and goals in driving our business forward through innovative ideas. We look forward to producing campaigns that resonate well with our brands’ audiences and deliver exciting work for the Malaysian market.”

Kingdom Digital will be responsible for assisting both Johnnie Walker and Singleton brands in their content planning and creation, creative development, along with social media management and performance analysis. The appointment is for a period of four months, with the possibility for extension.

“It’s an honor for us to work with such esteemed brands,” said Ryan Ong, Kingdom Digital’s CEO. “Through this partnership, we are confident that we’ll be able to assist Johnnie Walker and Singleton in strengthening their brand awareness and expanding their reach through a more digital-first approach.”

One of the agency’s first campaigns for the Johnnie Walker brand includes promoting their newly-launched limited-edition John Walker & Sons XR 21 – The Legacy Collection. The latest collection aims to celebrate the rich heritage and diversity of the Malaysian Chinese communities.

To support this, Kingdom Digital produced a short, animated video that centered on the intricate heritage of the Cantonese, Hakka, and Hokkien clans. The video was released in early November on Johnnie Walker’s Facebook.

The second phase of the XR 21 Legacy Collection campaign, set to roll out in December, will focus on a few other Chinese communities. Aside from digital asset development and video production for the campaign, Kingdom Digital will also be leveraging Johnnie Walker’s social media channels for further visibility.

Originally posted on Branding in Asia

We are truly honoured to be recognised as the Video/Production Company and the Independent Agency of the Year at the recent Advertising+Marketing Magazine’s AOTY & MARKies Awards!

In total, we have bagged 2 Gold, 5 Silver, 3 Bronze, and 2 Local Hero awards – smashing our record of 7 wins last year and making this our biggest win to date.

Here is the complete list of all our wins:

• Agency of the Year (AOTY) Awards 2020
  • Video/Production Company of the Year – Gold & Local Hero
  • Independent Agency of the Year – Gold & Local Hero
  • Creative Agency of the Year – Silver
  • Digital Agency of the Year – Silver
  • Social Media Marketing Agency of the Year – Silver
  • Mobile Marketing Agency of the Year – Silver
  • Influencer Agency of the Year – Bronze
  • Consultant of the Year – Bronze
• MARKies Awards 2020
  • Most Effective Use – Loyalty/CRM – Silver
    • Nutox’s 1 Serum, 100% Loyal Users campaign
  • Most Creative – Specific Audience – Bronze
    • ookyo x DanKhoo campaign

Our CEO Ryan Ong expressed, “We are truly humbled to receive these awards and to have been nominated among such esteemed colleagues in the advertising industry. To us, this is a true testament of our commitment and passion in producing quality work.”

“We are privileged to work with so many great clients who have supported and trusted us every step of the way. On behalf of the Kingdom Digital family, thank you and we look forward to continue pushing the bounds of digital advertising,” he added.

Kuala Lumpur, Malaysia – South Korean beauty brand The History of Whoo has appointed digital and social media agency Kingdom Digital to manage its Facebook and Instagram accounts.

The beauty brand held a pitch as they were looking to structure their digital marketing communication effort, with the objective to increase brand awareness. Following the pitch win of Kingdom Digital, the partnership is inked to last 6 months with a possibility of extension.

Speaking to MARKETECH APAC, CEO Ryan Ong said, “One of the agency’s core strengths is our strong experience with marketing beauty brands, therefore winning the account demonstrated that we have extensive knowledge of the beauty industry.”

“We are excited to be on this journey with The History of Whoo to elevate their brand awareness, desirability, and visibility of the brand in the luxury skincare market. One of our goals is to drive a change in the perception of The History of Whoo brand from traditional to one for the modern woman,” he added.

Kingdom Digital’s offices are in Malaysia and Singapore. It has worked out digital content strategies and campaigns for brands like Haier, Shiseido, Nissan and Grab among others.

Originally posted on Marketech APAC

South Korean beauty brand The History of Whoo has named Kingdom Digital its social media agency in Malaysia to manage its Facebook and Intagram account for six months with the possibility of an extension. The appointment follows a pitch held in June but neither the brand nor Kingdom Digital shared details of the pitch and the incumbent.

This comes as the brand looks to structure its digital marketing communication efforts, with the objective of increasing brand awareness digitally. Founded in 2003, The History of Whoo came about when the South Korean government commissioned LG Household and Health Care to launch a holistic, premium skin care range that showcased the country’s cultural heritage.

Both parties are currently working to drive awareness for The History of Whoo’s upcoming roadshow which will run from 25 September to 4 October at Pavilion KL and Mid Valley to promote its CheonGiDan range. This win adds on to Kingdom Digital’s list of beauty and cosmetic clients including SILKYGIRL and Kopas Cosmetics. It also previously worked with LANEIGE Malaysia.

Emelia Foong, brand manager at The History of Whoo, told A+M that the agency demonstrated an in-depth understanding of its brand positioning and rich cultural heritage. Besides, the agency has worked with an extensive portfolio of beauty brands, which was an added advantage, she said.

“With its insight-driven content strategy and social approach, we believe it will help us to strengthen affinity within the Malaysian market as well as create better engagement with our consumers online,” Foong added.

Kingdom Digital’s managing partner, Ryan Ong, said the agency’s vision is to improve brand awareness, desirability, and visibility of The History of Whoo’s brand in the luxury skincare market. “At the same time, we strive to change the perception of the brand from traditional to one for the modern woman. With online purchases continue to increase, the other objective is to recruit new customers by driving them to the brand’s eCommerce platform for conversions,” he added.

Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Sign up here!

Originally posted on Marketing Interactive