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Kuala Lumpur, Malaysia – South Korean beauty brand The History of Whoo has appointed digital and social media agency Kingdom Digital to manage its Facebook and Instagram accounts.

The beauty brand held a pitch as they were looking to structure their digital marketing communication effort, with the objective to increase brand awareness. Following the pitch win of Kingdom Digital, the partnership is inked to last 6 months with a possibility of extension.

Speaking to MARKETECH APAC, CEO Ryan Ong said, “One of the agency’s core strengths is our strong experience with marketing beauty brands, therefore winning the account demonstrated that we have extensive knowledge of the beauty industry.”

“We are excited to be on this journey with The History of Whoo to elevate their brand awareness, desirability, and visibility of the brand in the luxury skincare market. One of our goals is to drive a change in the perception of The History of Whoo brand from traditional to one for the modern woman,” he added.

Kingdom Digital’s offices are in Malaysia and Singapore. It has worked out digital content strategies and campaigns for brands like Haier, Shiseido, Nissan and Grab among others.

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