ENGAGING MOBILE GAMERS THROUGH MSL TOURNAMENT SEASON 2
CHALLENGE
ookyo wanted to strengthen their brand presence and
reach a wider range of mobile gamers nationwide.

STRATEGY
We leveraged on one of the top mobile games (Mobile Legends) in Malaysia, and Southeast Asia’s most popular mobile gaming tournament (MSL).
Execution
By providing support in terms of creative vision and content development, we engaged with the top MSL players as well as the gaming community throughout the entire event.

RESULTS

Peak live viewers

Clicks from brand search

Increased sign-ups