Social Content Campaign
#Nanowhite14DaysChallenge MICRO-INFLUENCER CAMPAIGN
Nanowhite wanted to increase awareness and reinforce their brand’s Dark Spot Corrective Serum as a trustable whitening serum in the market.
We took the product’s claim that it could make a difference within 14 days and turned it into a challenge.
Reaching out to 10 influencers, we got them to document their #Nanowhite14DaysChallenge journey starting from pre-product, which included DIY skin hacks, to post-product on their social media.
(Nov & Dec)
Average sales YOY
Total FB engagement
IG video engagement rate