Grab: Local Heroes
HOW DCA HELPED GRAB DEPLOY PERSONALISED DIGITAL ADS IN
6 COUNTRIES DURING LOCKDOWN
CHALLENGE
Grab wanted to help the small, local businesses in 6 Southeast Asian countries to survive and thrive amidst the COVID-19 pandemic by giving them free advertisements within the app.
As most of these small businesses lack the digital know-how or resources, Grab needed to produce personalised ads to showcase the thousands of merchants, appeal to the varied audience sets, while taking into consideration local nuances in different countries – all within a short time frame.
STRATEGY
Leveraging our proprietary delivery system Digital Creative Automation (DCA) to speed up the creative production process by automating the variants adaptation based on information that was available from Grab’s merchants.
RESULTS
7,000
units of creative assets
produced in 2 weeks
80%
reduction in required
resources
80%
savings in overall
campaign cost
There are plenty of creative automation solutions available today. What’s special about Kingdom Digital’s solution is how cleverly they adapted their tools to Grab’s internal processes to help speed up adoption and eliminate daily frictions.
Sulin Lau, Regional Head of Country Marketing at Grab.
+65 69505014
enquiry@kingdomdigital.com.sg