Spritzer Malaysia Bhd has appointed Kingdom Digital as its social media agency. The appointment will be for a period of a year.
Kingdom Digital will be responsible for managing Spritzer’s Facebook page, developing content strategies, and producing relevant creatives. The agency will also be managing digital campaigns for the brand.
“We are excited to kick-start our journey with Kingdom Digital to strengthen our social media presence,” said Elaine Ho, Group Marketing Manager of Spritzer Malaysia.
“We hope to use our renewed social presence to deepen our engagement with our target audience while attracting new customers. We look forward to a strong partnership – carving out fresh ideas to continue evolving the brand.”
Meanwhile, Kingdom Digital’s CEO, Ryan Ong said that he remains focused on bringing the brand to the next level via innovative and engaging social ideas and solutions.
“We are honored to have the opportunity to work with such a well-established brand. In terms of strategy, we want to position Spritzer mineral water as an ideal partner for everyday moments,” said Ong.
“Together, with Spritzer, we are confident that our extensive expertise in digital, content creation and strategy will drive greater engagement and resonance with their target audience on social media.”
Working with Kingdom Digital, Spritzer has recently launched two initiatives. The first is a CNY short film produced in collaboration with Creo Creative.
The second initiative is an Instagram AR filter, which is now available on Spritzer’s Instagram. To activate it, users just need to go to the Filter tab on Spritzer’s profile and click on the “Just Add Water” post.
The agency’s work for Spritzer has commenced since January this year.