THE CHALLENGE

Let’s face it – it’s hard to grab the attention of one individual, let alone an entire generation of millennials. Yet, it’s important that brands figure out how to get their message across to them as they’re the ones who dictate how content and media is consumed. But how do you effectively establish brand loyalty among millennials who reject conventional marketing techniques?

OUR SOLUTION

That’s where we step in. We create engaging, informative and unique multimedia content that cuts right through the digital clutter and connects your customers with your brand, utilising tailored social media content strategies and expert insights.

OUR WORK SUCCESS

ookyo, Malaysia’s first 100% digital telco targeting the millennial market, has seen success with a series of campaigns to cement their brand presence and drive audience engagement. In order to reach out to their audience, we engaged influencers and KOLs (utilising their different skillsets in gaming, comedy, and editing wizardry, among others) in a series of digital campaigns, leveraging on trending apps and social media platforms such as TikTok, YouTube, and Instagram to drive audience interest.

RESULTS

Fastest-growing brand
within its 1st month

Preferred brand
for millennials

The conversion rate

OUR CLIENTS

Beauty

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Telco

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Automotive

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Airlines

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Retail

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Home Appliances

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Consumer Health

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Property

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FMCG

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Financial Services

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