KUALA LUMPUR, 2 AUGUST 2022 – Kingdom Digital, one of Malaysia’s most awarded digital creative agencies, has joined Hakuhodo Inc..

Established in 2007, Kingdom Digital’s growth over the past 15 years has been organic with clients across a variety of key categories. The growth has enabled Kingdom Digital to attract high-calibre, loyal talent who now count over 160 experts delivering amazing work and results for local, regional and multi-national brands.

Growth and expansion have always been at the heart of Kingdom Digital. To help them achieve it, and at speed and scale, they have found the partner in Hakuhodo Inc. who provide Kingdom Digital the ready-made platform via their regional presence.

Vin Chinnaraja, Chairman of Kingdom Digital commented:

“We have found the perfect partner in Hakuhodo Inc. for Kingdom Digital to accelerate our Southeast Asia expansion ambitions. With Hakuhodo’s regional presence we are able to deliver multi-national work for our clients and brands from day one. We are also looking forward to combining Hakuhodo’s Sei-katsu-sha insights with our innovative digital services like our Digital Creative Automation (DCA) platform to deliver hyper-personalized experiences for our clients and brands.“

Founded in 1895, Hakuhodo is an integrated marketing and innovation company with offices in 20 countries and regions and over 10,000 specialists working around the world. The centrepiece of the Hakuhodo DY Group, Hakuhodo is the second largest advertising agency in the world according to Ad Age’s “Agency Report 2022.”

Shuntaro Ito, Senior Corporate Officer, Hakuhodo and President & CEO, Hakuhodo International said:

“Malaysia was the first country in which Hakuhodo set up an overseas office—Hakuhodo Malaysia—in 1973, and next year will mark the 50th anniversary of our first foray overseas. We are absolutely delighted to welcome Kingdom Digital, which is regarded so highly in the industry, as a member of the Hakuhodo Group at this milestone juncture.

I’m certain Kingdom Digital will be able to contribute to our clients’ growth by providing them with sophisticated digital solutions in a Malaysian digital marketplace that will only continue to develop in the future. I look forward to Kingdom Digital being a leading presence, alongside Hakuhodo Malaysia, in further strengthening our digital capabilities in Malaysia and ASEAN.”

Ryan Ong, CEO of Kingdom Digital expressed that the agency is perfectly poised to capitalise on this partnership. “With Hakuhodo’s acquisition of Kingdom Digital, we will be able to draw on their infrastructure, creativity, and insights to continue deliver the high standard of work that we are known for. Most of all, both Hakuhodo Inc. and Kingdom Digital share the same vision and values and us coming together will broaden and deepen our services for all our clients.

From the top left: Wei-Chun Chu (Hakuhodo International), Edmund Lou (Kingdom Digital), Xiao Yee, Lui (Kingdom Digital), Ryusuke Oda (Hakuhodo Malaysia), Steven Yap (Kingdom Digital), Hisashi Hirano (Hakuhodo Inc.), Yusuke Miyabe (Hakuhodo International)

From the bottom left: Hideaki Sato (Hakuhodo International), Yasutoshi Hiratsuka (Hakuhodo International), Vin Chinnaraja (Kingdom Digital), Ryan Ong (Kingdom Digital)

About Hakuhodo Inc.

Founded in 1895, Hakuhodo is an integrated marketing solutions company headquartered in Tokyo, Japan. With offices in 20 countries and regions, and over 10,000 specialists working in Japan and around the world, Hakuhodo is the world’s second largest advertising agency according to Ad Age’s “Agency Report 2022.” The company is the core agency of the Hakuhodo DY Group.

Sei-katsu-sha insight is the foundation for Hakuhodo’s thinking, planning, and brand building. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on consumers’ lives.

With sei-katsu-sha insight as its cornerstone, Hakuhodo combines creativity, integrative capabilities, and data and technology to play a leading role in evolving companies’ marketing activities and generating innovation for the digitalized era. This enables the company to impact and provide value to sei-katsu-sha and society.

Renowned for its creativity, Hakuhodo has won the Grand Prix at Cannes Lions International Festival of Creativity twice, and was named Network of the Year at ADFEST 2021.

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For further information or any enquiries, please contact:
Sheryl Tan
Marketing Manager
Kingdom Digital

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