Sunway City Kuala Lumpur has appointed social and content agency Kingdom Digital to manage its Facebook and Instagram accounts while overseeing the social strategy and content development for the brand. The mandate is for six months.
The news follows a January pitch that saw four agencies vying for the account. Previously, the social media duties were handled in-house.
Kingdom Digital aims to drive greater awareness for Sunway City Kuala Lumpur as an all-inclusive travel and leisure destination with a mix of facilities under its four pillars – Eat, Shop, Play, and Stay.
“We understand our customers’ media consumption and priorities have changed. As a business, it’s important for us to keep up with the new generation of customers and the constantly evolving world – with or without the pandemic,” Nik Tasha Nik Kamaruddin, Sunway Group Brand Marketing & Communications Senior General Manager.
“As we are now placing more effort on digital marketing with a greater emphasis on social media across all businesses, we are excited to work with Kingdom Digital to showcase what Sunway City Kuala Lumpur has to offer through a softer but robust brand-building approach.”
The agency is also responsible for building a stronger community online by strengthening affinity through relevant engagement and driving footfalls to the different business divisions across Sunway City Kuala Lumpur including Sunway Pyramid, Asia’s Best Attraction Sunway Lagoon, the newly refurbished Sunway Resort, as well as highlighting other attractions from medical tourism at Sunway Medical Centre, to promoting quality education at Sunway University.
“They are one of the most established and reputable companies in Malaysia. Through our strategic approach supported by strong creative and content, we look forward to taking their social presence and awareness to the next level,” said Ryan Ong, CEO of Kingdom Digital.
“When it comes to the agency’s strategy in differentiating Sunway City Kuala Lumpur’s social content from what has been done previously, Yvonne Lee and Mior Anwar, Strategic Planners of Kingdom Digital, shared that they will be moving away from the tactical-driven content to a stronger emphasis on its appeal as an all-in-one retreat to create new memories for both local and foreign visitors.”