Digital Creative Automation (DCA)
Personalisation at scale Creative at speed
Digital Creative Automation (DCA) is a service utilising our proprietary system that streamlines the creative and content adaptation process to help brands conquer personalisation through variation, velocity, and volume.
HOW IT CAN HELP BRANDS?
1. Increase digital media performance
- Target multiple segments with variation and velocity in creative and copy adaptation
- Increase clickthrough rates and conversions with personalisation
2. Greater & In-Depth Insights
- Test language differences of the same message
- Test multiple audience segments
- Test creative variations for effectiveness at speed
3. Save creative man-hours
- Free up creatives for higher-value tasks
- Speed up creative and copy adaptation
- Reduce human errors