Digital Creative
Automation

PERSONALISTION AT SCALE
CREATIVE AT SPEED

YOUR CHALLENGE

As consumers are getting digital savvy, relevancy is key to engaging them. Brands need to ensure they are sending the right message at the right time to the right audience, or it will be a missed opportunity. The challenge is achieving this cost effectively, speedily, and to a high standard.

OUR SOLUTION

Digital Creative Automation (DCA) is our proprietary delivery system to streamline the creative and content adaptation process for digital ads (including video), emails, and creative assets, helping brands conquer personalisation with variation, velocity, and volume. DCA works seamlessly with all DSPs and we work with brands’ existing media and programmatic agencies.

dca-picture

HOW DCA CAN HELP BRANDS

  1. Improve Digital Ad Performance

    Able to target multiple segments with creative, copy, and language variations for personalised messaging to increase clickthrough rates and conversions

  2. Save Man-Hour Cost

    Thousands of digital assets can be delivered with up to 90% reduction in time and cost, which frees up creative resource for higher-value tasks

  3. Greater & In-Depth Insights

    With the ability to produce creative and content variations at speed and scale, brands can conduct more multi-variate tests revealing greater audience insights

WITH DCA, PERSONALISATION IS MADE POSSIBLE
FOR BRANDS CHEAPER, FASTER, BETTER,
ALL WHILST DELIVERING IMPROVED CLICKTHROUGH
RATES AND CONVERSIONS.

With DCA,personalisation is
made possible for brands
cost efficiently and at speed,
all while delivering improved
clickthrough rates and conversions.

CASE STUDIES

grab

Grab:
Local Heroes Campaign

How DCA helped Grab deploy personalised ads campaign regionally during lockdown.

PropertyGuru

PropertyGuru:
Personalised Digital Campaign

How personalised content propelled PropertyGuru to be the No.1 property site in Malaysia.

BRANDS THAT BENEFIT FROM DCA

WANT TO KNOW HOW YOU CAN UTILISE OUR DCA?

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